Visual identity is a system of visual presentation of a company through which recognition in market communication is achieved. It should be built lightly and continuously, with a clear goal and ways of achieving it. The process begins with the development of basic elements (visual constants) and continues to expand to all forms of market communication.
Your visual identity is what makes a first impression on potential clients, partners and investors. No matter what you do and how well you do it, without a well-conceived visual identity, it will be difficult to stand out from the competition.
We approach the creation of your visual identity as a whole. In doing so, we take care of the selection of appropriate trademark (characteristic) colors, the creation of logos and trademarks, the selection and use of appropriate fonts, the design and design of other necessary visual elements for your company or product.
Let’s not forget about the layout of official documents (layout of memorandum, fax, email, invoices, offers, purchase orders, work orders, etc.) that we design with the use of elements of visual identity, I also create striking business cards, create attractive and functional websites with the aim of make a positive impression with the end user. In general, visual identity expresses the characteristics of a company and its values and ambitions in business.
Visual identity assures a company, or organization, its visibility. For almost all companies, as well as non-profit organizations, it is vital that as many people as possible are aware that the company exists and that they know what its core businesses are. He represents the company to clients and partners and therefore contributes to its image and reputation.
Visual identity expresses the structure of the company, visualizes its coherence as well as the relationships between its parts. Also, the visual identity of the company plays a significant role in identifying employees with her or her sector in which they are employed. Identifying themselves as part of the company they work for is important for employees, and for their productivity and loyalty to them.
If your answer “yes” to this question, contact Us to build the brand you deserve, build stronger communication between the company and its clients, and improve your business.