Tagged: Tutorials

What exactly makes something ‘cool’? It’s difficult to tell for sure: the science of coolness appears to be a highly sensitive balancing act. Try too hard and you look desperate or earnest; but if you’re too casual and aloof you can come across as unlikeable.For fonts, just like people, perhaps the secret to being cool is just to be yourself and show confidence. That’s certainly the case with these 10 cool fonts that try something new – and stand out from the crowd in doing so.

Your studio website is an essential promotional tool that’s often your main calling card when it comes to attracting new clients. While it can sometimes be tempting to sift through the best website templates, pick your favourite and then drop in your most recent design portfolio, the end results aren’t likely to be too spectacular.

Making people listen to your brand is arguably harder than ever. People are overwhelmed with a cascade of content via social media, which means that well-meaning messages can sometimes get muscled out by companies with more budget and clout. However, with craft and careful consideration of what your brand means, there are still lots of ways to get your point across without compromising your integrity.